PROJECT: BCBS-NC AV DESIGN

To position the Blue Cross Blue Shield of North Carolina brand as a premier health care provider, Marketecture provided technology counsel on the design of a new lobby experience at the corporate headquarters in Chapel Hill, NC. The result was a well-orchestrated fusion of AV and computing technologies, providing visitors with dramatic media presentation as well as interactive elements for one-on-one exploration.

The lobby environment features strategically positioned plasma display technology to draw attention to the customized messaging. Interactive kiosks provide access to the public web assets as well as newly produced internal marketing content, all within a custom branded media interface.

Our web-based system design afforded BCBS-NC staff the power to schedule, manage, and present dynamic, customized media at various technology touch points within the space.