PROJECT: CISCO EXPERIENCE CENTER DESIGN CONCEPT

Searching for an innovative way to communicate vertical market solutions within a corporate demonstration setting, Cisco Systems looked to Marketecture for creative inspiration. Through an intensive process of interviews, working sessions and study, we designed a concept for a one-of-a-kind immersive brand experience - the Cisco eXperience Center.

Combining the best elements of social exchange, demonstration, and targeted marketing with the dramatic element of a vertically aligned presentation "ride", the CXC concept proposed the promise of customer-focused marketing presentation within an immersive, Cisco branded framework. Customers would move through a series of presentation venues that enhanced and built upon the story.

The dramatic Cisco Way would complete the journey. To be staged much like a Broadway production, this demonstration set would utilize mobile "revolve" stages, theatrical props, and leading edge display technologies to engage the participant in the desired vertical market setting. A hospital setting in the morning could be instantly transformed to a bank for the next customer group.

The CXC would also contain a full-featured executive briefing center complete with meeting rooms, dining and voice/email stations. Marketecture provided a complete set of conceptual consulting and design services to envision a next generation BrandSpace for Cisco Systems.