PROJECT: MARRIOTT VACATION CLUB

Marriott Vacation Club International needed to re-invent their methods of communicated the value proposition of vacation ownership to potential customers.  To undertake this business critical initiative, they turned to Marketecture expertise. We evaluated MVCI's numerous customer touch points and delivered a bold vision of future sales and marketing possibilities empowered by digital technology.

During our Experiential Assessment, we interviewed key stakeholders and reviewed existing sales research. This data provided the foundation for our creative ideation.

With a short-term focus on the sales galleries (where most sales occur), we envisioned a digital environment that dynamically morphed to suit each customer's unique vacation interests.  Our long-term strategy included an e-commerce component that could eventually eclipse gallery sales figures. The MCVI Discovery process culminated in a comprehensive report document to serve as a guidepost for future strategic planning.