PROJECT: SUN IFORCE CENTER

To integrate a fully functional "proof of concept" lab within an executive briefing environment, Sun Microsystems looked to Marketecture expertise to create the vision.  Designing around a myriad of AV and computing technologies, our job was to carefully integrate marketing sizzle while maintaining the spontaneity and spirit of innovation of a working lab.

Our solution was to extend computing technology throughout the space, enveloping the visitor in the Sun experience. Utilizing hardware equipment racks as a spatial element, Marketecture conceived of functional lab areas with meeting spaces on the outer parameter.

Co-located adjacent to the lab areas were dramatic, glass-enclosed Presentation Silos with the latest in AV technology. Other technology-infused touches included a Media Tunnel (space entry) with audio and fiber-optic lighting synchronized to the user's movements and the Connected Lifestyles area where visitors could see future technologies in a "home of tomorrow" setting.