PROJECT: CISCO TELEWORKER VIDEO

To showcase the value of their Business Ready Teleworker network solutions, Cisco Systems relied on the creativity of Marketecture to conceive and produce a lighthearted marketing video.

Drawing inspiration from the 1993 hit movie "Groundhog Day," we developed the story of Sean Myers, intrepid teleworker. In an introductory montage, we see Sean reliving the same day over and over until he wises up and implements the Cisco BRT (Business Ready Teleworker) solution. Stuck in traffic attempting to get to work, foiled by a hacker with his consumer gear, unsupported by his IT department - nothing Sean does goes right. 

Finally, it hits him to try the Cisco solution and, viola, success! Showcasing the creativity and expertise of our media production team, this video production was enthusiastically embraced by Cisco as a tool for both training as well as marketing presentation.