PROJECT: RAYTHEON MEDIAGENIE

To better inform customers while positioning their brand as progressive and forward-thinking, Raytheon tasked Marketecture to design an interactive presentation system for use in tradeshows and corporate demonstration environments. Following an intensive process of internal prototyping and refinement, we delivered the Raytheon MediaGenie presentation system.

This cross-platform, touch screen driven application allows users to navigate a wealth of product videos, animations, and specifications organized by both business units (i.e. Missile Systems, Network Centric Systems) and strategic business areas (i.e. Missile Defense, Homeland Security). Utilizing a simple to understand "bread crumb" navigation methodology, the interface presents all media assets within a few button clicks. As part of our comprehensive support of MediaGenie, Marketecture has designed and developed all media content currently available within the system.

MediaGenie has been embraced by Raytheon as the standard in corporate marketing presentation at tradeshows and events. Plans exist to further integrate the system's design and methodology deeper within the corporate enterprise in 2004.